Denmark phone number list Any salesperson knows a lead has to be nurtured. Why? Because most everyone you initially speak to is not ready to buy. There are various steps a prospect must go through before purchasing. Would you throw out the "non-purchasing" leads? This allows the salesperson to "work the lead" gathering information, follow up calls and/or visits culminating in a purchase. Equally important, prospects are handled differently based on their specific requirements and actions. Some will need additional Denmark phone number list information, others a call back in days.
Now think about the traditional marketing process. A direct marketing program is executed generating sales from Denmark phone number list responders. Often the marketing Denmark phone number list department plans the next marketing campaign for another target audience. Or, in some cases, non responders from the past program are re-solicited with another campaign.
The two scenarios are diametrically opposed. The second scenario represents "lost opportunity" in sales dollars by not nurturing the "non-purchasers".
Historically, it would be Denmark phone number list a manual process of developing various queries through the IT department identifying each "group" based on their pre-determined marketing "actions". The marketing department would take the data and coordinate with external printers or Denmark phone number list providers to launch the targeted message to those groups. Secondly, you would incur minimum production costs. It would be financially prohibitive to launch one piece of communication. Finally, the logistics of tracking and analyzing responses would be a manual process requiring another request into the IT department. All but the largest companies, having ample financial resources and time, could develop this type of sophisticated marketing program Denmark phone number list.
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