How to develop an ecommerce marketing strategy
According to data, 58.4% of working-age Internet users buy something online every week. If you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products.
However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy helps you improve brand recognition, drive consistent traffic to your ecommerce website, and encourage more repeat and profitable orders.
In this guide, we will share a step-by-step guide on how to develop an effective eCommerce marketing strategy. We have done extensive research and put together a practical guide that will give your online retail business the boost it needs to thrive. Let’s get into it.
1. Define your goals
Doing ecommerce marketing without SMART objectives is like shooting in the dark. You will waste your resources looking in croatia phone number list the wrong place, and your business will not grow. So, first of all, set your ecommerce marketing goals. Here are some of the marketing goals you can choose to focus on:
Increase traffic to your website
Improve referral traffic
Improve brand recognition
Increase the number of repeat buyers
Increase total revenue
You also need to decide on the key performance indicator (KPI) for each goal. What will success look like once you put your eCommerce marketing strategy into action? You’ll need KPIs so you can measure performance and determine if your tactics are working.
2. Research your target audience
Next, identify your target audience and create buyer personas. Conduct in-depth research on your audience and determine who your ideal customer is based on the products you offer.
The results of your competitor analysis will help you define your value proposition. In other words, since you already know what your competitors are offering, the next step is to come up with a unique selling proposition or key strategies for success in b2b marketing proposal that sets your brand apart from the rest.
pricing for your products. Compare what your competitors charge to the features they offer. Do you provide a unique feature that justifies charging slightly more than your competitors?
If the answer is yes, then bz lists you could charge a slightly higher price than your competitors. However, make sure that the price is within what your customers can afford, considering that 47% of shoppers choose a store based on price or value.