What is personalized email marketing and why is it so important?

There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy.

According to Epsilon research

80% of consumers say they are more likely to make a purchase when they are provided with a personalized experience . Half of marketing influencers cite email segmentation and personalized email messages as their most effective tactics. If you aren’t personalizing your emails, you are almost certainly losing customers to brands that do.

Personalization will make all the difference in your strategy . Below, we will review how to do it, as well as some of the benefits you can get by applying personalization to your email marketing.

One of the main ecuador phone number list benefits of personalization in email marketing is its ability to capture the recipient’s attention . In a sea of ​​generic emails, a personalized message that speaks directly to the recipient is much more likely to catch their attention and stand out. This can greatly increase the chances of the email being opened and read.

Another benefit of personalization is the ability to increase open rates . When recipients see your name or other personal details in the subject line or throughout the email, they feel a greater connection to the message. This personal touch creates a sense of importance and relevance, making the recipient more likely to open the email and engage with its content.

Furthermore personalization has been

shown to improve engagement. By tailoring emails to the recipient’s preferences, interests, and past behaviors, businesses can deliver how to create a countdown timer in wordpress (step by step) highly relevant and valuable content.
Inboxes are busy places, and it’s not always easy to cut through the noise. If you want readers to open, read, and engage with your emails, is one way to do that.

Marketers who employ personalization in their emails see 27 % higher unique click rates and 11% higher open rates than those bz lists who don’t. Meanwhile, 52% of consumers say they will look elsewhere for their purchasing needs if a brand sends an email that isn’t personalized.