Segmentation in email marketing: what it is and how to put it into practice

As Matt Blumberg says , “Getting to the inbox isn’t your goal, getting subscribers is.” And sending out mass, generic emails isn’t going to do the trick. To keep subscribers engaged, you need to send personalized emails that feel like friendly messages between friends. It all starts with segmentation.

In this article, we explain what segmentation is in email marketing and why it is essential to create more personalized emails. Read on to learn how to segment your email subscriber lists.

What is segmentation in email marketing?

Segmentation is a prioritization technique in which you classify the contacts on your lists into different groups based on predefined criteria.

Segmentation allows you to ecuador phone number list group together customers who share the same characteristics. For example, you can divide your email subscriber list by interests, location, purchase history, customer type, etc. (more on this later).

Doing so makes it easier to personalize your campaigns and ensures that each message is relevant to each subscriber. Sending emails that resonate with each subscriber’s specific pains, wants, and needs will improve engagement. Studies have shown that segmented email campaigns produce 90.7% more clicks than non-segmented campaigns.

Alex Souchoroukof of Moosend says that for marketers, segmentation is a beginner’s technique, but you’d be surprised how many marketers neglect these tactics in their own campaigns. “It’s a great and great idea to have subscribers share their email address with you, but you’re not maximizing the full potential of your email marketing campaigns when you don’t segment your subscriber lists.”

Some of the benefits Moosend has seen from segmenting their lists are:

The ability to send more relevant material

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Higher ROI
Walking the fine line between sending too many emails or too few

You need to segment by lists your subscriber list to improve the overall success of your email marketing campaigns and take your email marketing efforts to the next level. To do this, you need to follow a number of best practices, including: