How to Enable Scroll Tracking in WordPress with Google Analytics

Do you want to enable scroll tracking on your WordPress website?

You can easily find out how far a user scrolls in each post. This allows you to know the exact section where they lose interest and leave your site.

With this data, you can tweak that specific section and make it interesting enough to draw your audience to the end. You can also figure out where to place call-to-action buttons or sign-up forms.

Now, Google Analytics is a great tool to help you discover your user’s scrolling activity on the site. That being said, with the default Google Analytics settings, scroll tracking is not enabled on your site.

We’ll show you how to set up scroll tracking in just a few clicks. Let’s get started.

What is scroll tracking?

Scroll tracking is a technique that allows you to measure the distance that visitors travel on your website.

It’s important because it gives you insights into user engagement and helps you understand how visitors interact with your content, allowing you to make informed decisions to improve user experiences and increase conversion rates.

Scroll tracking now works by setting up event tags that capture scroll data as visitors scroll through a web page. It records scroll percentages, scroll direction, and trigger points, providing valuable metrics about user behavior.

Google Analytics Scroll Tracking in WordPress Made Easy

The easiest way to enable scroll tracking in WordPress is by using a plugin called MonsterInsights . It is the most popular Google Analytics plugin for WordPress.

With this plugin installed in your dashboard, you will never have to switch tabs to track your site’s performance.

We use MonsterInsights on our own sites and what we love about it is that everything can be managed and viewed right from the WordPress dashboard. It even lets you track each and every user interaction on your site such as eCommerce transactions , affiliate link clicks , file downloads , author tracking , SEO score, and much more.

MonsterInsights even gives you real-time statistics right from your dashboard.

You can see their sessions, page views, and many more advanced statistics like device, age, gender, and so on. We have used this plugin for years and even wrote a detailed review about MonsterInsights . You can check it out for more details about the plugin.

MonsterInsights comes with scroll depth tracking by default that allows you to view detailed reports about how far your users scroll on your site. You can also create UTM codes and track URLs on your WordPress site.

Now let’s see how to enable colombia phone number library scroll tracking in WordPress with MonsterInsights.Step 1: Install MonsterInsights for Scroll Tracking

Before we begin, we assume you already have a Google Analytics account. If you don’t, you’ll need to do so first.

This usually involves a 27 must-have wordpress plugins for business websites (expert picks) bit of coding and technical knowledge. If you’re a beginner, MonsterInsights makes it incredibly easy to connect your website to Google Analytics.

All you have to do is install MonsterInsights on your WordPress website. Next, there is an easy start wizard that allows you to select your Google account and click a button to connect your site. No coding is required.

For more detailed information, follow our guide to setting up Google Analytics and connecting it to your website in less than 5 minutes.

Once you’ve connected your Google Analytics and MonsterInsights account, virgin islands send you’re ready to start tracking all kinds of data within your WordPress dashboard.

Step 2: Enable scroll tracking

Once all the setup is done correctly, scroll tracking will be automatically enabled on your website. Seriously, there’s nothing else you need to do – that’s why we love this tool so much.

To ensure that scroll tracking is enabled, go to the Insights » Engagement tab in your WordPress admin.

Scroll down the page and you will see the scroll tracking option.

It is automatically triggered by default without the need for an addon. As your visitors scroll through 25%, 50%, 75%, or 100% of your site, MonsterInsights will trigger events in Google Analytics.

There is no need to learn about custom GA4 events, page paths, tag types, and trigger types. It’s all done for you.

Step 3: View Scroll Tracking Reports in WordPress

This report is available directly in your WordPress dashboard. To view it, go to Insights » Reports » Publishers in your WordPress dashboard.

Scroll down a bit and you will find the Interests and Commuting sections .

In this report, you can see the average scroll depth percentage for your entire website.

This way, you’ll know exactly how your visitors interact with your content. It also gives you the opportunity to optimize your posts to improve engagement. You can also clearly decide where to place your ads and calls to action to get more clicks.

If you want, you can also view these reports in your Google Analytics dashboard.