Design Impactful Emails: Master the Art of Email Design with a Campaign Editor

Email marketing is a fundamental channel in the digital world, connecting companies with their audience in a personal and direct way. However, in a crowded inbox, how can your email stand out? The key lies in the art of creating visually appealing emails. In this article, we’ll explore how a campaign editor can be your…

Your email marketing checklist

Email marketing remains the cornerstone of digital marketing strategies, offering businesses direct communication to engage and nurture their audience. However, diving into the world of email marketing without proper preparation can lead to missed opportunities and not getting the results you expect. To ensure success, it is essential to have a comprehensive checklist covering all…

Digital Marketing Trends: Strategies for Small Businesses

Staying on the cutting edge of digital marketing is essential for small businesses. As technology continues to change consumer behaviors and interactions, staying on top of the latest digital marketing trends is no longer an option, but a necessity. In this article, we embark on a journey through the dynamic digital marketing landscape , uncovering…

General ledger: guide to this accounting record and its importance

The general ledger is essential if you want to improve your company’s financial management. That’s why we decided to create a guide so you know what it is, its relevance, its structure, how to make records and more. Let’s get started! Content What is the general ledger in accounting? Function of the general ledger in…

How to calculate severance pay: everything you need to know

Learning how to calculate a severance payment will help you understand your rights as a worker and avoid legal problems if you have a company. That’s why we decided to create a complete guide where you will learn what a severance payment is, its importance, the elements that make it up, how it is calculated…

Lead nurturing: Guide to nurturing your leads with email marketing

You probably already know that you should be using email marketing , but you may not be sure how to get the most out of it. Lead nurturing and lead capture can be tricky, and it’s common for businesses to make mistakes that can undermine the effectiveness of your strategy. In fact, according to recent…

What is personalized email marketing and why is it so important?

There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy. According to Epsilon research 80% of consumers say they are…