Lead nurturing: Guide to nurturing your leads with email marketing

You probably already know that you should be using email marketing , but you may not be sure how to get the most out of it. Lead nurturing and lead capture can be tricky, and it’s common for businesses to make mistakes that can undermine the effectiveness of your strategy. In fact, according to recent…

What is personalized email marketing and why is it so important?

There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy. According to Epsilon research 80% of consumers say they are…

How to reduce bounce rate and improve deliverability

After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But improve deliverability after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in email…

How to develop an ecommerce marketing strategy

According to data, 58.4% of working-age Internet users buy something online every week. If you’ve started an ecommerce business, this should be music to your ears. It means there’s a ready market to buy your products. However, to make the most of this opportunity, you must first develop an ecommerce marketing strategy. A marketing strategy…

Key Strategies for Success in B2B Marketing

B2B (Business to Business) marketing plays a vital role in today’s business world. Statista’s 2022 State of B2B Digital Marketing report highlights that 86% of B2B companies consider marketing essential to their success. In a relationship-focused business environment, implementing effective marketing strategies is crucial. Throughout this article, you will learn how to customize, measure, and…