Email marketing metrics you should be tracking (and the goals they help you achieve)
Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn’t enough.
Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing metrics marketing strategies that take into account individual subscriber behaviors and preferences. How do you do that? By carefully studying the data you get from your marketing analytics, which will help you create more compelling emails and ultimately achieve your goals.
What you analyze will depend on what
you want to achieve, however, there are some metrics you should be using to track performance. We’ve put together some KPIs you should be looking at, along with a review of which ones you should be paying more attention to based on your email marketing goals. Ready? Let’s get started.
Email marketing metrics you should monitor (and the goals they help achieve)
There are a ton ivory coast phone number list of email marketing metrics you could be looking at that will ultimately tell you how well your emails are performing. Here are ten you should keep in mind.
1. Objective: Generate income
Metric: Return on Investment (ROI)
This metric is important because it allows you to see if the money you invest in your email marketing is worth what you get in return. Obviously, you want to see that your return increases from campaign to campaign. If you invest the same amount and get more growth in return, you know you have a good strategy.
There are different ways to calculate your email marketing ROI , just make sure you check this metric every quarter or so to see the financial performance.
Metric: Revenue per email
This is how much you earn, on average, for each email you send. For example, if you manage to increase your revenue, you could expand your product how to develop an ecommerce marketing strategy offering, recruit new talent, or expand into new markets.
list can lead to better conversions. With segmentation, you send a different marketing message to different groups of potential customers based on their past actions. This type of marketing requires more resources, but it can also significantly increase your conversion rate and your revenue.
Upselling and cross-selling bw lists can also increase your revenue for each responding lead. For example, instead of marketing a single product in each email, you can increase your revenue by offering related products together.