Complete guide on how to make an effective mailing

Did you know that email remains one of the most powerful tools in any marketing strategy? However, creating truly effective email can seem like a complicated task for many professionals. From creating the content to delivering it to your subscribers’ inboxes, there are many factors that can influence the success of your email marketing campaign…

Designing in Canva: A Simple Guide for Marketers

As a marketer, creating engaging content is crucial to engaging your audience and effectively communicating your brand message. However, not all marketers have a background in graphic design. This is where Canva , an intuitive and easy-to-use graphic designer tool, becomes invaluable. In this guide, we’ll explore how Designing in marketing managers can leverage the…

Benchmark Email experts weigh in on the most common email marketing mistakes

Email marketing is the cornerstone of effective communication and engagement. However, even when we harness its power to connect with audiences, the path can be fraught with obstacles that can undermine our efforts and alienate our subscribers. Recognizing the importance of learning from the experts, we turned to our team at Benchmark Email to share…

How to do email promotions using email marketing

Despite the increasing competition in the digital world, email marketing remains a powerful way to promote your products and services . Sending email promotions is one of the most effective strategies to attract and retain customers. By reaching your potential customers’ inboxes directly, email marketing allows you to communicate in a personalized and effective way….

Accrual date

The accrual date is a very important accounting principle that you should know if you have a company. For this, we created a complete guide with its definition, types, differences with the payment date and more. Content What is the accrual date? The accrual date in accounting and taxation Types of accrual dates Practical examples…

analysis of its advantages and challenges

The fixed-term contract is ideal for seasonal activities, as it combines stability and flexibility. Knowing its characteristics and regulations is key to understanding its value in today’s work environment. Content What is a fixed-term contract? Characteristics of the fixed discontinuous contract Legal regulations and recent changes Rights and obligations of the worker Company obligations Advantages…

Complete Guide: How to create an email with Canva

Email marketing remains a vital component of any digital marketing strategy , allowing you to reach your audience’s inboxes directly. However, designing visually Complete Guide appealing emails that captivate and generate engagement can be quite a challenge, especially if you don’t have extensive design experience. : an easy-to-use graphic design tool that makes creating email…

The power of AI-generated email design and how it’s revolutionizing email marketing

While email marketing has proven to be a solid and effective tool for engaging customers and driving conversions, it is not immune to the winds of change sweeping through the digital realm. Enter Artificial Intelligence (AI) , a revolutionary force that is ushering in a new era of email marketing. At the generated-email heart of…

Hyper personalization: The role of AI in email content

Welcome to the consumer era, where generic, one-size-fits-all emails no longer cut it. We’re talking about hyper-personalization – the sophisticated sister of standard personalization tactics . This is when Artificial Intelligence (AI) takes email content over and takes your email marketing to a whole new level. And when we say “next level,” we mean personalizing…

Email marketing actions to increase your hotel’s reservations

For marketing managers in the hotel industry, email marketing is an effective tool for increasing hotel bookings. If executed correctly, it can significantly improve occupancy rates by targeting potential guests with personalized, targeted, and engaging offers. In this article, we will explore various email strategies that can help email marketers see an increase in bookings…