Deliverability in email marketing has been a challenge that even the most experienc email marketers regularly struggle with. There’s probably nothing more Are Harming painful than realizing that the email you carefully wrote and design never made it to your subscriber’s inbox: it probably end up in the spam folder, where it will never be…
In email marketing , every click and every conversion counts, and finding new strategies to attract and retain your audience is more important than ever. It’s time to look for double engagement in your emails: a dynamic approach that not only double interaction manages to capture attention, but also encourages more meaningful interaction between brands…
Analyzing your company’s liquidity ratio is essential if you want to know how its financial health is. That’s why here we present a guide so you can understand its concept and importance, as well as how each result is calculated and interpreted. Let’s get started! Content What is the liquidity ratio? Components of the liquidity…
Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn’t enough. Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing metrics marketing strategies that take into account individual subscriber…
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, . Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager at, share their insights on the development and impact of this AI-powered email creation…
When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to pay attention to. The email metrics email marketing metrics you should always be monitoring are: While opens are important, because they obviously tell us who opened that email we just sent, that’s all it tells…
Have you ever received a newsletter that caught your attention from the first glance? That email that you look forward to every week or month because it always contains interesting and relevant content. The ability to create a good newsletter is not an art reserved only for marketing experts; you can do it too with…
Emails are one of the most effective digital marketing strategies for brands. But if you want to get the most out of them, you need to know to calculate what works, what doesn’t, and what your return on investment (ROI) is. Not only will this help you optimize strategies to get more conversions, but it…
In today’s digital age, marketing automation and technology play a crucial role in optimizing B2B marketing strategies. One of the most powerful tools in this regard is the chatbot on WhatsApp. In this article, we will explore how businesses can increase their efficiency in by leveraging the capabilities of a chatbot on this leading messaging…
Most of us know that building our email list is very important, but many people focus too much on growing it and end up neglecting its maintenance. Just like your home, your body, and your relationships, your email list requires maintenance to stay healthy and active. Regularly reviewing your list is key to ensuring that…
Many email marketers consider a growing subscriber list to be a sure sign of the success of their strategy. After all, a large list means that hundreds or thousands of people have signed up to receive your emails. But how many of those email addresses are actually valuable? If a large portion of your emails…
If you work in email marketing , you know that your job isn’t just to create amazing email marketing campaigns, but also to build a list Subscriber List of high-quality, loyal subscribers with people who want to hear what you have to say. Don’t rest on your laurels – you need to have an ongoing…