One of the biggest challenges marketing managers face is selecting the right channels to deliver their message from a multitude of options available. Since each channel has its own strengths and responds to different audience behaviors, the channels make task of choosing the most effective ones can seem complicated. The key is to align the…
Compelling visuals are key to capturing attention, driving engagement, and effectively conveying your brand messages. Canva is a design Changing Canva platform that empowers marketers to create stunning visuals with ease. From social media creatives to presentations and more, Canva offers an arsenal of features designed to streamline the design process and enhance your marketing…
You have a message to convey, and it’s sure to be an important one. Email marketing campaigns are design to attract customers to your business, introduce new products and services, and share important announcements, and it’s key your message that your customers receive your emails in their inbox and open them to learn more. We’ve…
Cleaning email subscriber lists can be scary. As marketers, we understand that our contacts are our greatest asset, and we work hard to grow and Cleaning Can maintain our database. But over time, especially if it’s an older database or one managed by multiple teams or departments, data quality issues can diminish our results and…
Email marketing is one of the most effective ways for businesses to connect with potential customers, but even the best-design email campaigns won’t work if they don’t reach subscribers’ inboxes. One factor that can affect your email deliverability that is often overlook is email design. While many professionals follow email design best practices to make…
Deliverability in email marketing has been a challenge that even the most experienc email marketers regularly struggle with. There’s probably nothing more Are Harming painful than realizing that the email you carefully wrote and design never made it to your subscriber’s inbox: it probably end up in the spam folder, where it will never be…
In email marketing , every click and every conversion counts, and finding new strategies to attract and retain your audience is more important than ever. It’s time to look for double engagement in your emails: a dynamic approach that not only double interaction manages to capture attention, but also encourages more meaningful interaction between brands…
Email marketing is still one of the best ways to reach your target audience, but just sending them mass emails isn’t enough. Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing metrics marketing strategies that take into account individual subscriber…
As Benchmark Email continues to simplify email marketing for busy marketers with innovative tools, we had the opportunity to sit down with two key figures behind their latest AI project, . Jeff Zimmerman, Chief Product Officer, and Paul Rijnders, Product Manager at, share their insights on the development and impact of this AI-powered email creation…
When it comes to your email marketing strategy and sending email campaigns to your contacts, there are many metrics to pay attention to. The email metrics email marketing metrics you should always be monitoring are: While opens are important, because they obviously tell us who opened that email we just sent, that’s all it tells…
Have you ever received a newsletter that caught your attention from the first glance? That email that you look forward to every week or month because it always contains interesting and relevant content. The ability to create a good newsletter is not an art reserved only for marketing experts; you can do it too with…
Emails are one of the most effective digital marketing strategies for brands. But if you want to get the most out of them, you need to know to calculate what works, what doesn’t, and what your return on investment (ROI) is. Not only will this help you optimize strategies to get more conversions, but it…