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Understanding all the email marketing terms isn’t always easy. But as complicat as the jargon may seem, it’s important to clearly understand the basics. Some terms have legal implications that are crucial to know, while others represent trends and practices that you’ll want to incorporate into your strategy. So, instead of smiling and nodding your…

After all the sweat, blood, and tears you’ve put into crafting that all-important email for your subscribers, it’s finally time to hit the send button. But improve deliverability after you send them, a large portion of your subscribers end up not receiving them. Can you imagine the horror? Bounc emails are nothing new in email…