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Calls to action or CTAs are nothing more than links that will allow the reader of your emails to click, either to make a purchase or to become action examples a customer.  responses. Calls to action are used by all email marketing users although they are not always as effective as we would like, the…

Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world. This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of…