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As Matt Blumberg says , “Getting to the inbox isn’t your goal, getting subscribers is.” And sending out mass, generic emails isn’t going to do the trick. To keep subscribers engaged, you need to send personalized emails that feel like friendly messages between friends. It all starts with segmentation. In this article, we explain what…

There’s no denying the need for personalization in email marketing . Personalization increases open rates and shows your audience that you recognize and understand their wants and needs. It makes readers more motivated to take action, and is critical to an effective lead generation strategy. According to Epsilon research 80% of consumers say they are…