Understanding KPIs in email marketing

Email marketing has become an essential tool for businesses looking to connect with their audience effectively. However, sending emails without measuring their performance is like navigating blindly in a digital world.

This is where Key Performance Indicators or KPIs come into play in email marketing . In this article, we will explain the importance of tracking these KPIs, understand what they are and how they play a critical role in evaluating the success of your email marketing campaigns .

Most common KPIs in email marketing

KPIs, or Key Performance Indicators, are metrics that give you valuable insights into how your email marketing campaigns are performing. Here is a detailed description of some of the most common KPIs in email marketing:

Open Rate
Open Rate is one of the dominican republic phone number list most important KPIs. According to our latest study among Benchmark Email users, the average open rate in email marketing is 21.33%. This metric tells you how many people have opened your email in relation to the total number of recipients . It is a crucial indicator of the effectiveness of your subject line and whether or not your messages are engaging your audience.

However, email marketing metrics are changing , for example following Apple’s iOS 15 update , users can block email open tracking in the native iOS app. This could impact open rates.

Therefore, email marketing professionals must be aware of these changes and use alternative metrics such as CTR to accurately evaluate the performance of their email marketing campaigns.

Tasa de Clics (CTR – Click-Through Rate)

CTR measures the proportion 100+ amazing blogging statistics and facts (ultimate list 2023) of recipients who click on one or more links within your email. According to a report by the Direct Marketing bz lists Association , the average CTR in email marketing is 2.62% (DMA, 2023). This KPI reveals whether your content is engaging and whether your calls to action are effective.

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